News – Sheridan Media
Sheridan County is becoming more and more of a destination of choice for visitors.
At Monday’s Sheridan City Council meeting (November 3rd), Sheridan County Travel and Tourism Executive Director Shawn Parker, provided the latest update from this past summer season.
For 2025 year-to-date numbers through mid-September, the county has had more than 1.7 million visitor days, which is a way of measuring the use of a particular site or facility by visitors, defined as the use of an area for a total of 12 person-hours by one or more people.
Those numbers are up a little more than 3% from the same time frame last year.
According to Sheridan County Travel and Tourism, visitors are those either from out of state, or in-state and have traveled 50-plus miles.
Total annual visitor spending at restaurants is at 29%, and retail sales are at 61%.
Last year, visitors spent about $165.3 million in Sheridan County, which is a new record.
Parker says one of the biggest eye-catching numbers is that visitors are spending an average of 2.8 days in the county.
“A decade ago, we were at 1.4 on the average overnight, which is not great, when you consider you want to be a destination and you want people to spend more than 2 nights in your community to really engage with local businesses. If they only spend one night here, maybe they pump some gas, maybe they stop at WalMart and then they’re on their way, but almost 3 nights really showcases Sheridan as a destination, which is really great news.”
The Denver area, at almost 16%, led the way in terms of where most visitors to Sheridan County were coming from.
As for the Burgess Junction Visitor Center, which was open from Memorial Day weekend through mid-October, the facility had a little more than 29-thousand total visitors, and averaged 213 visitors per day, which is up from 147 last year.
Sheridan County Travel and Tourism operates the Visitor Center in partnership with the US Forest Service and WYDOT.
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Last modified: November 5, 2025